SOUTH BLOCK
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SOUTH BLOCK ć°ļø
A Modern Refresh for a Vibrant Brand
Project Overview
South Block is a vibrant juice and smoothie brand known for its community-focused valuesābut its website didnāt fully reflect that spirit. While functional, the original design felt only moderately polished, lacking visual cohesion and modern appeal. I saw an opportunity to redesign the site to better align with the brandās identity and create a more cohesive, contemporary look and feel that better engages online visitors.
Lo-fi Iterations
I created low-fidelity wireframes in Figma to explore the layout, navigation, and overall structure of the redesigned website. These wireframes helped me focus on usability and content flow, allowing for quick iterations.
To establish a cohesive look for the website, I created a style guide that defines the visual language of the brand. It includes typography and a color palette, all of which stems from the original website.
Style Guide
Final Design
The South Block Experience
Check out the ordering process in the prototype!